Luiz Carlos Trabuco emerged the winner of the fierce succession battle in the run-up to his appointment as the chief executive officer (CEO) of Banco Bradesco SA in 2009. The appointment was a culmination of the many years—40— he had spent at the Osasco headquartered bank. Luiz Carlos Trabuco, who hails from Marilia just like the bank’s founder Amador Aguiar, started working at Bradesco in 1969. Many people who have since known him as a powerful executive are mesmerized to realize that he was a mere clerk when he joined the private bank. Thanks for his hard work, patience, and resilience Luiz Carlos Trabuco slowly climbed the corporate ladder.
When he graduated from his position as a clerk, Luiz Carlos Trabuco was appointed the marketing director. A position he leveraged to build the bank’s communication systems and established a cordial working relationship with journalists and the media in general. He held the position for eight years before he was promoted in 1992 to become the executive director and president of Bradesco Previdência. Again he used his position to make Bradesco more appealing to the members of the public. For example, he convinced the company to sponsor the Christmas Tree of Lagoa. Bradesco pledged and sponsored the initiative for a whopping 20 years.
In 1999, Luiz Carlos Trabuco was appointed the executive vice president of Bradesco Seguros, and four years later, he was made the president of the insurance unit of the group. It is his tenure as the president of Bradesco Seguros that Luiz Carlos Trabuco put his best foot forward. Some of the achievements he made include doubling the size of Bradesco Seguros, increasing the subsidiary’s revenue consequently growing the group’s revenues, and cementing the unit’s market leadership. From the presidency of Bradesco Seguros, Luiz Carlos Trabuco was appointed the general president of the group.
Luiz Carlos Trabuco seized the presidency of the group during a downturn in the global economic environment whose effects would undoubtedly trickle down to Brazil and affect the country’s financial sector. In fact, experts predicted that Bradesco would perform below par in 2009 than it did the previous year. Also, Itaú Unibanco was the new king in the private bank segment making Bradesco number two. Luiz Carlos Trabuco embarked on changing the prospects of the bank first by developing the skill level of both staff members and executives.
In 2015, Luiz Carlos Trabuco announced that the bank was eyeing to acquire Brazil’s HSBC for $5.2 billion. The purchase later named the most significant transaction in Brazil in 2015, enabled Bradesco to match up to Itaú Unibanco in certain aspects such as branch network.
After serving for over seven years as the CEO, Luiz Carlos Trabuco was recently named the new chairman of Bradesco. He is replacing the 91-year-old Lazaro de Mello Brandao. Brandao was the chairman of Bradesco for 25 years. There is no doubt why he was chosen as the new chairman. Presently, he is both the president and chairman of the bank until next year March when a new CEO will commence his or her term in office.
Who will succeed Luiz Carlos Trabuco? Many experts believe that either Mauricio Machado de Minas, Alexandre da Silva Gluher, Domingos Figueiredo Abreu, Josué Augusto Pancini, Marcelo de Araujo Noronha, Octavio de Lazari, or André Rodrigues Cano will be the next CEO of the conglomerate. The individuals are presently part of the system, Bradesco, heading dockets such as the human resources department, bank’s treasury and lending departments, IT department, etc. Needless to say, the individuals are high performers who would not waste a chance to make Bradesco shine.
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