Doe Deere is the founder and Chief Executive Officer of Lime Crime Cosmetics based in Sephora, in the Middle East. Interesting to note, she was raised in New York City but was born in Russia. Doe Deere sleeps for 9 hours as she believes that quality rest is the secret to a clear skin and wakes up at 8:30 am. She lives in Los Angeles and her day starts by drinking a glassful of water. She then stretches as this makes her feel free and nice after which she makes breakfast, grit being her favorite. She likes fresh orange juice, yogurt, and fresh fruits as well.
She’s fond of her phone’s calendar, and it’s the first thing she checks once she’s awake. An internal company chat keeps her in touch with the team and it keeps her updated before she’s off to the office. Her Instagram is always open, and she checks and responds to e-mails all day.
She listens to her favorite music, The Beatles, while doing her makeup. Her makeup session kicks off with a moisturizer. Application of foundation starts after which it is accompanied with powder. Doe hopes that she will soon introduce her foundation in the market. She concentrates on lipstick and blush as she believes that her face is brought to life by color. Her favorite blush and lipstick colors are red and pink. She loves doing makeup as it gives her time to spend with herself and sets her free as well. Doe spends fifteen minutes to an hour doing the makeup depending on the day’s agenda.
Doe prefers late evening showers as it allows her hair to be ready and dry by morning. A curling wand is what she uses to create shiny waves signature. She wears her hair down for her purple color to be shown off. She spends time with her two cats in the morning which she says are impossible to ignore and adorable.
Around noon, Doe gets to her office where she socializes with her team, has lunch, and then has meetings all day. She tries to be through by 6 pm if she’s not on a roll. If it is the case, she stays until midnight if it’s necessary.
About Lime Crime
Lime Crime is a makeup company whose mission is revolutionizing makeup from the moment you shop for it to the feeling it gives you. It is a digital and native beauty brand which leads into the digital social space. Its high-quality products flood the internet, and this has resulted in most people seeking the products.
Follow Doe Deere on Facebook.
Fabletics has had incredible success in the last three years. They have managed to create a business that has done $250 million in sales since they started. Kate Hudson is the face of the company as well as being one of the co-founders. Fabletics is a subscription service that offers athletic wear to their subscribers. In exchange for a monthly fee the customer is given a variety of items to choose from. Customers can select a single item from their monthly boutique which is covered by the subscription fee.
The company is able to compete with other retail giants because of their unique and effective business plan. They combine technology, convenience, and great prices to create a site that really attracts customers to their products.
Fabletics is currently opening brick and mortar locations. There are sixteen locations already open and several more are in the works. The thinking behind this strategy is called the reverse showroom technique. They have physical locations open where customers can come and visually inspect their apparel. They then can try the item on and ask any questions to the sales representatives in the store. The store does not, however, offer the best price for the item. The online platform is where the real value comes into play. They can only get the item for the best price if they register with the online site and then sign up for the subscription service. In this way, they are able to become actual competition for retail giants such as Amazon. Their methods are creating a real advantage that rivals sales on the largest retail sites.
Fabletics is a pioneer in the athleisure trend that has taken the country by storm. They pride themselves in being able to offer all inclusive selections that combine style and economy. They offer high-quality clothing that compares to many of the most expensive brands. People everywhere have discovered the convenience and value that Fabletics can bring to their lives with their subscriptions service. They take the headache out of trying to find outfits that are stylish and fit properly without taking up a big chunk of their busy day. If the customer wants to see the item in person then the option is there with the addition of the brick and mortar locations.
Fabletics also offers a line of swimwear that stays in place and is made of the same comfortable fabrics that their workout clothing is made from. They even have comfortable evening wear that features tummy control and built in bras. Fabletics allows people to obtain quality workout wear without having to spend time shopping. They present the customer with selections that are based on their own personal style wich saves both time and money.