Fabletics is an athleisure brand unlike any other. It offers not only great athleisure wear, but it also offers a convenient membership model that even offers customized shopping for its customers. When new members join Fabletics, they are encouraged to take the Lifestyle Quiz. This quiz works two ways. It gives Fabletics valuable information about its customers, and it also makes it possible to give their customers a very personalized experience by tailoring their shopping experience to their likes and wants.
Fabletics is now worth $250 million, but they did not grow with the usual pop up method that many new companies follow. Instead, they choose to use the reverse showroom technique. This method resulted in 30 to 50 percent of their customers already being members that shop their stores with another 25 percent deciding to join the Fabletics membership in-store.
Kate Hudson is a perfect advocate for the company as she is very involved and she also lives the Fabletics life. She is very active, and she endorses her own product. She reviews budgets, decides on the strategy used for social media and she also helps to design the athleisure collections. She also touches base with the Fabletics team periodically to stay in the loop and to keep the collections desirable to the customer. Hudson also reviews the sales to see what is selling and what is not as popular. Hudson is not the only celebrity that appreciates the Fabletics brand. Celebrities like Demi Lovato have noticed the trendy athleisure wear as well.
The brand endorses a healthy lifestyle and to love the body you are in. Instead of trying to cover it all up, Fabletics offers workout wear that accentuates and emphasizes the curves of the body while offering comfortable clothing that supports an active lifestyle. Fabletics is all about quality and giving the customer what they want. They are in-tune to what is popular and what isn’t. They are listening and putting the information they get from the Lifestyle Quiz to give them what they want.
Fabletics has grown quickly for trying to take it slow and is growing steadily in the athleisure marketplace. They’ve even landed a high rating from the Better Business Bureau. In 2014 alone Fabletics has grown to triple digits and in the past year has a sales jump of 644 percent. They currently have 22 physical stores with plans to open more.
Fabletics is a company that has redefined the way the fashion industry works in the industry. The company has become one of the best at what it does owe to the incredible amount of investment that they have made. The company has amassed a massive fan following of over a hundred people. The company has grown to become one of the most sought-after clothing enterprises in the country, becoming one of the largest activewear brands to take over the online medium. The company that owns Fabletics is called JustFab, which is one of the largest all around clothing stores in the entire country. JustFab was founded by two entrepreneurs, Adam Goldenberg and Don Ressler who have been working together for an incredibly extended period. The duo started working together when they were starting out in the business and wanted to partake in tech entrepreneurial ventures themselves. After spending a considerable number of businesses, they went on to work for their first fashion venture known as Fabletics. Today, the company has grown extensively to become one of the largest of its kind and has taken over the fashion sphere like no other. The company has become huge in the country, and today has numerous stores in prominent locations.
Fabletics has tried their best to be as different as they possibly can regarding everything that they do. Right from the kind of marketing that they do, to the business ideas that the implement, the company has tried its best to be different in every sense of the word. People come to the brand because of the ingenuousness of their ideas and the uniqueness of the image that they portray. All of this, while remaining fashionable and active. One of the main things that define the brand is the kind of options that they put out for the customers that buy from them. When a client logs onto the site for the very first time, they are given a screen that asks them a few questions about the kind of work that they do and the kind of clothes that they would like to wear. The site them shows them options that resonate with these so that they can be on par with what their customers would like. The customers who come to Fabletics are then given some of the membership options that the company has for them, which allows them to receive a set of activewear every now or then. The company then lets them choose some of the options that they see and then sends it over to their homes within the stipulated delivery time.
When it comes to physical stores, the company has plenty. When customers come to the store for the very first time, they are allowed to check out all the clothes that are in there, and they are encouraged to go on to the website and buy the clothes from there. The stores function as a trial room and encourage people to sign up with the brand. Today, the company has dozens of stores across the entire country.
Doe Deere is the founder and Chief Executive Officer of Lime Crime Cosmetics based in Sephora, in the Middle East. Interesting to note, she was raised in New York City but was born in Russia. Doe Deere sleeps for 9 hours as she believes that quality rest is the secret to a clear skin and wakes up at 8:30 am. She lives in Los Angeles and her day starts by drinking a glassful of water. She then stretches as this makes her feel free and nice after which she makes breakfast, grit being her favorite. She likes fresh orange juice, yogurt, and fresh fruits as well.
She’s fond of her phone’s calendar, and it’s the first thing she checks once she’s awake. An internal company chat keeps her in touch with the team and it keeps her updated before she’s off to the office. Her Instagram is always open, and she checks and responds to e-mails all day.
She listens to her favorite music, The Beatles, while doing her makeup. Her makeup session kicks off with a moisturizer. Application of foundation starts after which it is accompanied with powder. Doe hopes that she will soon introduce her foundation in the market. She concentrates on lipstick and blush as she believes that her face is brought to life by color. Her favorite blush and lipstick colors are red and pink. She loves doing makeup as it gives her time to spend with herself and sets her free as well. Doe spends fifteen minutes to an hour doing the makeup depending on the day’s agenda.
Doe prefers late evening showers as it allows her hair to be ready and dry by morning. A curling wand is what she uses to create shiny waves signature. She wears her hair down for her purple color to be shown off. She spends time with her two cats in the morning which she says are impossible to ignore and adorable.
Around noon, Doe gets to her office where she socializes with her team, has lunch, and then has meetings all day. She tries to be through by 6 pm if she’s not on a roll. If it is the case, she stays until midnight if it’s necessary.
About Lime Crime
Lime Crime is a makeup company whose mission is revolutionizing makeup from the moment you shop for it to the feeling it gives you. It is a digital and native beauty brand which leads into the digital social space. Its high-quality products flood the internet, and this has resulted in most people seeking the products.
Follow Doe Deere on Facebook.
Fabletics has had incredible success in the last three years. They have managed to create a business that has done $250 million in sales since they started. Kate Hudson is the face of the company as well as being one of the co-founders. Fabletics is a subscription service that offers athletic wear to their subscribers. In exchange for a monthly fee the customer is given a variety of items to choose from. Customers can select a single item from their monthly boutique which is covered by the subscription fee.
The company is able to compete with other retail giants because of their unique and effective business plan. They combine technology, convenience, and great prices to create a site that really attracts customers to their products.
Fabletics is currently opening brick and mortar locations. There are sixteen locations already open and several more are in the works. The thinking behind this strategy is called the reverse showroom technique. They have physical locations open where customers can come and visually inspect their apparel. They then can try the item on and ask any questions to the sales representatives in the store. The store does not, however, offer the best price for the item. The online platform is where the real value comes into play. They can only get the item for the best price if they register with the online site and then sign up for the subscription service. In this way, they are able to become actual competition for retail giants such as Amazon. Their methods are creating a real advantage that rivals sales on the largest retail sites.
Fabletics is a pioneer in the athleisure trend that has taken the country by storm. They pride themselves in being able to offer all inclusive selections that combine style and economy. They offer high-quality clothing that compares to many of the most expensive brands. People everywhere have discovered the convenience and value that Fabletics can bring to their lives with their subscriptions service. They take the headache out of trying to find outfits that are stylish and fit properly without taking up a big chunk of their busy day. If the customer wants to see the item in person then the option is there with the addition of the brick and mortar locations.
Fabletics also offers a line of swimwear that stays in place and is made of the same comfortable fabrics that their workout clothing is made from. They even have comfortable evening wear that features tummy control and built in bras. Fabletics allows people to obtain quality workout wear without having to spend time shopping. They present the customer with selections that are based on their own personal style wich saves both time and money.