Bernardo Chua serves as living proof that intelligence and strong determination are the only things you need to succeed as an entrepreneur and have the power to compete with other business people coming from different parts of the globe.
According to The Street, Bernard Chua, or Bernie to his close friends, is quite different from a lot of Asians who have triumphed in North America, for the reason that he only went there approximately 13 years ago. Though he grew to know the Philippine culture, his parents did not fail to introduce him to Chinese traditional medicine which has been utilizing unique curative plants from the latter for ages.
Among those wild plants, the one that caught Bernardo’s interest is Ganoderma lucidum. This is a mushroom variety that has a shiny outer layer and double walls, develops on tree trunks, and grows mainly in tropical places. It led her to his first business venture: the Gano Excel.
Working for Gano Excel
This is a company founded by Leow Soon Seng, who later became a mentor for him. The products that they create have Ganoderma as the main ingredients. As Chua understood the benefits that the flora can offer to man, he got closer to Leow and was soon opening a franchise in 1999 in the Philippines. He then worked tirelessly, later on, to help in establishing the brand in the United States. Thus, in 2003, he moved to the said country to hold the presidential position in Gano Excel USA.
Creating the Organo Brand
All great things must need to come to an end, as Bernardo Chua chose to vacate his place from Gano Excel after years of being at the helm of the company. Not too long after his retirement, however, in 2008 he founded OrGano Gold, a coffee brand that makes use of Ganoderma lucidum as well.