Fabletics is a company that has redefined the way the fashion industry works in the industry. The company has become one of the best at what it does owe to the incredible amount of investment that they have made. The company has amassed a massive fan following of over a hundred people. The company has grown to become one of the most sought-after clothing enterprises in the country, becoming one of the largest activewear brands to take over the online medium. The company that owns Fabletics is called JustFab, which is one of the largest all around clothing stores in the entire country. JustFab was founded by two entrepreneurs, Adam Goldenberg and Don Ressler who have been working together for an incredibly extended period. The duo started working together when they were starting out in the business and wanted to partake in tech entrepreneurial ventures themselves. After spending a considerable number of businesses, they went on to work for their first fashion venture known as Fabletics. Today, the company has grown extensively to become one of the largest of its kind and has taken over the fashion sphere like no other. The company has become huge in the country, and today has numerous stores in prominent locations.
Fabletics has tried their best to be as different as they possibly can regarding everything that they do. Right from the kind of marketing that they do, to the business ideas that the implement, the company has tried its best to be different in every sense of the word. People come to the brand because of the ingenuousness of their ideas and the uniqueness of the image that they portray. All of this, while remaining fashionable and active. One of the main things that define the brand is the kind of options that they put out for the customers that buy from them. When a client logs onto the site for the very first time, they are given a screen that asks them a few questions about the kind of work that they do and the kind of clothes that they would like to wear. The site them shows them options that resonate with these so that they can be on par with what their customers would like. The customers who come to Fabletics are then given some of the membership options that the company has for them, which allows them to receive a set of activewear every now or then. The company then lets them choose some of the options that they see and then sends it over to their homes within the stipulated delivery time.
When it comes to physical stores, the company has plenty. When customers come to the store for the very first time, they are allowed to check out all the clothes that are in there, and they are encouraged to go on to the website and buy the clothes from there. The stores function as a trial room and encourage people to sign up with the brand. Today, the company has dozens of stores across the entire country.