Fabletics has had incredible success in the last three years. They have managed to create a business that has done $250 million in sales since they started. Kate Hudson is the face of the company as well as being one of the co-founders. Fabletics is a subscription service that offers athletic wear to their subscribers. In exchange for a monthly fee the customer is given a variety of items to choose from. Customers can select a single item from their monthly boutique which is covered by the subscription fee.
The company is able to compete with other retail giants because of their unique and effective business plan. They combine technology, convenience, and great prices to create a site that really attracts customers to their products.
Fabletics is currently opening brick and mortar locations. There are sixteen locations already open and several more are in the works. The thinking behind this strategy is called the reverse showroom technique. They have physical locations open where customers can come and visually inspect their apparel. They then can try the item on and ask any questions to the sales representatives in the store. The store does not, however, offer the best price for the item. The online platform is where the real value comes into play. They can only get the item for the best price if they register with the online site and then sign up for the subscription service. In this way, they are able to become actual competition for retail giants such as Amazon. Their methods are creating a real advantage that rivals sales on the largest retail sites.
Fabletics is a pioneer in the athleisure trend that has taken the country by storm. They pride themselves in being able to offer all inclusive selections that combine style and economy. They offer high-quality clothing that compares to many of the most expensive brands. People everywhere have discovered the convenience and value that Fabletics can bring to their lives with their subscriptions service. They take the headache out of trying to find outfits that are stylish and fit properly without taking up a big chunk of their busy day. If the customer wants to see the item in person then the option is there with the addition of the brick and mortar locations.
Fabletics also offers a line of swimwear that stays in place and is made of the same comfortable fabrics that their workout clothing is made from. They even have comfortable evening wear that features tummy control and built in bras. Fabletics allows people to obtain quality workout wear without having to spend time shopping. They present the customer with selections that are based on their own personal style wich saves both time and money.